Challenge

Redesign Anthony's ecommerce site, improving both its visuals and the user experience.

Solution

While remaining true to the spirit of the brand, my team cleaned up and modernized the brand's style, and made all products easier to find via brand, product category, or skin problem. In addition, we modernized the purchase flow and store locator.

Launch Website

• Bounce rates on the homepage decreased by 50%.
• Following the shopping cart redesign, goal abandonment fell from an average of 72% to an average of 63%.